The color naming section hit different. The casual mention of generating 40 names for basically the same butter yellow really captures how granular color work actually is. I've been in similiar discussions for product launches where the differnce between "warm sand" and "desert beige" somehow mattered to market positioning. The vicuña reference is perfecttoo, it signals luxury without being obvious about it. Nice how the piece connects that obsessive color work to the broader CMF framework, showing it's not just aesthetic nerdery but actually strategic differentiation.
Yes, exactly! IYKYK! Naming isn’t just about sounding pretty; it’s about what a word quietly implies. We’ve had words like “dusty” come up a lot. Even if it’s technically accurate, it can feel dirty or tired in a way no one wants to feel. And when working globally, it gets even trickier. A purple or an olive that feels rich and right in one market can land very differently somewhere else. Those long conversations are very nuanced, but they’re how you get color to actually work!
The color naming section hit different. The casual mention of generating 40 names for basically the same butter yellow really captures how granular color work actually is. I've been in similiar discussions for product launches where the differnce between "warm sand" and "desert beige" somehow mattered to market positioning. The vicuña reference is perfecttoo, it signals luxury without being obvious about it. Nice how the piece connects that obsessive color work to the broader CMF framework, showing it's not just aesthetic nerdery but actually strategic differentiation.
Yes, exactly! IYKYK! Naming isn’t just about sounding pretty; it’s about what a word quietly implies. We’ve had words like “dusty” come up a lot. Even if it’s technically accurate, it can feel dirty or tired in a way no one wants to feel. And when working globally, it gets even trickier. A purple or an olive that feels rich and right in one market can land very differently somewhere else. Those long conversations are very nuanced, but they’re how you get color to actually work!