Yes, exactly! IYKYK! Naming isn’t just about sounding pretty; it’s about what a word quietly implies. We’ve had words like “dusty” come up a lot. Even if it’s technically accurate, it can feel dirty or tired in a way no one wants to feel. And when working globally, it gets even trickier. A purple or an olive that feels rich and right in one market can land very differently somewhere else. Those long conversations are very nuanced, but they’re how you get color to actually work!
Yes, exactly! IYKYK! Naming isn’t just about sounding pretty; it’s about what a word quietly implies. We’ve had words like “dusty” come up a lot. Even if it’s technically accurate, it can feel dirty or tired in a way no one wants to feel. And when working globally, it gets even trickier. A purple or an olive that feels rich and right in one market can land very differently somewhere else. Those long conversations are very nuanced, but they’re how you get color to actually work!