Beauty, wellness, and everything adjacent. Cultural intelligence for brand builders.

Gingergeist is a twice-weekly newsletter primarily about beauty and wellness, with plenty of fashion, CPG, and lifestyle thrown in: the trends, the emerging brands, and the why behind them, plus The Fine Print, our legal investigations, and Counter Intelligence, our confessionals and insider interviews. And if you know our work, you know we can’t help sprinkling in the extras: reading lists, travel logs, market visits, whatever we’re paying attention to that week.

We’re Jamie and Michelle, two trend creatives from different generations who can’t stop decoding the zeitgeist before it hardens into consensus. Between us, we’re experts in beauty and wellness, with backgrounds spanning photo styling, trend forecasting, product development, merchandising, creative strategy, and consulting and advisory work, and we've led teams that took ideas from early concept through multi-million-dollar product launches. We started Gingergeist because we kept having the conversation anyway, at dinner, in group chats, over industry gossip, and figured it was worth writing down.

What you get: Ginger Sparks, our weekly read on what’s moving, complimentary every Tuesday. The Dispatch, our deeper weekly read, members only, every Thursday. Full archive access and the conversations happening around it.

How do we work with brands? We take on custom trend presentations, workshops, and ongoing advisory for teams who want a real read on where beauty, wellness, and lifestyle are headed next, and we also write for other publications.

Find us on Instagram at @gingergeisty, or email us at gingergeisty@gmail.com.