Ready for the beauty gifting to begin? Brands and retailers are pulling out all the stops to capture early festive demand. From higher-value assortments and an increasing number of full-size products to collectible packaging, the advent calendar category continues to raise the bar. The global prestige beauty gift set market, which is heavily anchored by the holiday advent calendar category, is projected to exceed $6.2 billion in retail value by the end of 2026. Let’s explore the latest early offerings.
Raising The Bar (And Value) Every Season
One of the most hyped and sold out, Liberty of London’s 2026 Calendar, curated by Liberty’s Beauty Buying team. Priced at $395, the value has been estimated at more than $1,700. Of the 29 items, 21 are full-sized, while 26 are exclusive to the Liberty Beauty Advent Calendar. Featured brands include Matière Première, Jones Road Beauty, Lisa Eldridge, Reome, Grown Alchemist, Violette_FR and Augustinus Bader, amongst others. Maybe more interesting than the impressive value and product curation is that each season, Liberty extends an open invitation to UK-based artists to help design the calendar. For the fourth consecutive year, illustrator Clym Evernden has created the artwork for the calendar, while twenty calendars also contain Golden Tickets worth £1,000 to spend at the British luxury retailer.
