Shelf Help: The New Social Life of Books
Books are the new icebreakers.
#BookTok has evolved from merely a reading movement and decor theme to offering a means to connect and even date. A bookstore like Strand or Book Club Bar can be a great place to meet people who share a common love of reading. For retailers, brands, and marketers, book-driven events are the ideal venue for showcasing and soft-launching new products and …
