Meet Them Where They Are: Embedded Retail for a Post-Mall Generation

Where Shopping Disappears Into Ritual: Commutes, Cafés, Hotels, and Dorms

Forget waiting for shoppers to cross a threshold. The most successful brands today are seamlessly integrating themselves into the fabric of everyday life. That might look like skincare in an airport terminal, a latte carrying a luxury logo, a capsule collection tucked inside a beach club, or fragrance stocked next to textbooks. This is embedded retail —…