Ginger Spark No. 04
First signals worth watching before they catch fire: hair perfume, burled wood, and not fashion, but style.
Is Hair Perfume the New Fragrance (Again)?
According to Page Six, celebrity hairstylist Dimitris Giannetos finished Kim Kardashian’s Aspen looks with Parfums de Marly, misting Delina and Valaya through her hair. He’s reportedly done the same with Valaya on Demi Moore for the Academy Museum Gala. “Both hair perfume scents, Delina and Valaya, will have people stopping you to ask what you are wearing,” Giannetos notes.
Hair perfume, of course, isn’t new. But its return feels more considered this time. And this is no Giorgio of Beverly Hills moment: the famously loud, department-store hair perfume of the 1980s that could enter a room before you did. At $97 and stocked at Bloomingdale’s, Bluemercury, and Nordstrom, Parfums de Marly’s hair mist is positioned as a refined, luxury, adjacently priced entry point into prestige fragrance. Page Six aptly framed it as a haute hack: insider access to an expensive scent without the full-bottle commitment.
What’s shifting is how hair fragrance is being used. It’s not about scent projection for scent’s sake. It’s about finishing an outfit! A styling step. A way to test-drive an expensive fragrance in a lower-commitment format. In an era of edited routines and quiet flexes, hair perfume becomes a subtle status move: less body spray, more accessory.
Decorator Materials of 2026
On a recent Jenna & Friends episode, designer to the stars Preston Konrad shared his early take on 2026 decorating trends. His top material pick was burled wood, a shift away from the driftwood and rustic finishes that defined much of 2025 and toward materials that feel more expressive and intentional.
Konrad describes burled wood as a classic yet modern counterpoint to his other favorite material for 2026, high-shine chrome. Together, the pairing reflects a growing appetite for contrast in interiors. The signal is already showing up culturally. Model Karen Elson, who recently traded Nashville for New York, incorporated generous amounts of burled wood into her new apartment design.
For brands, the opportunity extends beyond interiors. Expect burled textures, both real and faux, to influence packaging, fixtures, and surface treatments, adding warmth and visual depth to more polished environments.
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Not Fashion, But Style.
Based in Kaliningrad, Vladimir Katsman delivers primarily in Russian, but his point of view on style travels well beyond language. His mantra, “Не мода, а стиль!” — “Not fashion, but style” — is more than a catchphrase. It’s a clear positioning!
While some may consider him an atypical fashion influencer, Katsman is better understood as a style thinker. His content centers on personal aesthetics, wardrobe philosophy, and cultural commentary, with an evident affection for designers like Gucci, Acne Studios, Prada, and Yohji Yamamoto. He’s also genuinely funny and disarmingly charming: proof that taste doesn’t need to take itself too seriously. Even when you don’t catch every word, the perspective translates, which is exactly why he’s worth watching!
